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April 3, 2023

How to effectively use paid advertising on YouTube and TikTok

Mr. Engage

April 3, 2023

1:09 pm


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With recent technological developments, our dependence on smartphones and the internet has increased. In today’s world, almost everyone has a smartphone and an internet connection, giving them access to the vast world of social media.

Paid Advertising On YouTube and Tik Tok 

Businesses must change how and where they market their products to make the most of this technological development. One of the most efficient digital marketing strategies today is to use social media platforms such as YouTube, Instagram, Facebook, Snapchat, and TikTok to promote your products or services. 

In today’s article, we will discuss everything you need to know about advertising on the social media platforms YouTube and TikTok.

Advertising your Brand or Product on TikTok

In recent years, TikTok has been surrounded by controversies, which have harmed the brand image. But it still is one of the biggest social media platforms, with over one billion users. Hence as a business, we should recognize the reach of TikTok and utilize the platform efficiently and ethically to promote our product or service.

Contrary to popular belief that TikTok is a social media platform used mainly by children below eighteen years of age, almost 80% of its users registered as adults (18+). This information is crucial to understand the target audience and creating a marketing strategy accordingly.

Who should advertise on Tik Tok?  

In October 2022, Hootsuite released some statistical information regarding advertising on TikTok. In the audience profile, it was observed that 36% of the users were 18-24, making them the majority target audience for advertisements. So, brands and companies targeting a younger audience in their marketing campaign can use TikTok efficiently.

Additionally, most users are women in the 18-24 and 25-34 age groups. So, brands with a target audience of women under thirty-five can use Tik Tok to promote their products. 

Tik Tok has about 110 million users in the United States, making it very influential. But it also has users concentrated in the Middle East and Asia, giving it a significant international clear circle. So TikTok can also be a suitable advertising platform for MNCs and international brands. 

Advertising on Tik Tok

Types of Advertisements on TikTok

In-feed video: These are video advertisements that appear in the ‘For You’ section of the news feed of Tik Tok.

Brand takeover: This ad allows you to capture the user’s attention by displaying a message from the advertiser on the screen before turning it into a simple in-feed video.

Spark ads: In this type of ad, Tik Tok allows brands and companies to promote any organic content from their account or any other user that supports their product or aligns with the brand philosophy.

Image ads: This media advertisement uses an image accompanied by appropriate promotional text. These images appear in TikTok’s news feed apps: BuzzVideo, TopBuzz, and Babe.

Video ads: This media advertisement uses a promotional video that is a maximum of sixty seconds long. These video ads appear in the ‘For You’ section of Tik Tok.

Pangle ads: Available in some countries, Pandle’s video platform collaborates with Tik Tok to offer various types of advertisement services. 

Carousel ads: This type of advertisement contains multiple images which help promote the brand or product. These images are displayed in Tik Toks’ various news feed apps.

Branded AR content: This is an indirect way to promote your brand. You have Tik Tok generate branded AR content such as stickers and lenses, and users then use these in their videos, indirectly promoting your brand.

Hashtag challenge: This ad appears in the app’s “Discovery” section. The main objective is to create a buzz around the brand or product.

Sponsored influencer content: It is one of the most common ways to promote a product or brand on Tik Tok. You advertise your product with the help of sponsored content from an influential TikTok user. 

Anyone can become an influential TikTok user with many followers and views. But it is tough to do so when you have just created your account. To boost views and comments initially, users can buy Tik Tok views or Tik Tok followers. These services are provided by companies such as Social Infinity, and users can buy Tik Tok followers from these websites. They can sometimes also buy TikTok likes and comments on their videos.

Advertising your Brand or Product on YouTube

YouTube is one of the biggest social media platforms. With over two billion active users, it is the most visited website after Google. Hence it is a perfect place for a company to advertise its product or services. 

Creating an ad campaign on YouTube differs from other social media platforms because YouTube is a video streaming platform. We will further discuss the different types of advertisements available on YouTube. We will also discuss how novice YouTube content creator can boost their initial views and likes by buying YouTube views.

YouTube Ads

Types of Advertisements on YouTube

Before you start a video ad campaign on YouTube, you should understand the types of advertisements available. Following are some of the most common types of ads available on YouTube.

In-Feed Video Ads: These ads appear on top of the homepage and above the search results on the search page. These ads also appear as related video suggestions under the video currently playing.

Bumper ads: Bumper ads are short ads that play before your selected content on YouTube. These are non-skippable ads and have a duration of six seconds. These are the quickest ad service provided by YouTube. Due to its short time, it can only relay the necessary information to promote the product or brand properly. Therefore, these ads are run adjacent to other ad campaigns to create a buzz and spread awareness about the product.

Skippable In-Stream Ads: The standard ads run before the selected content video. As the name suggests, these are skippable ads. According to YouTube, these ads need to have a duration of twelve seconds to six minutes.

Non-skippable in-stream ads: These are the standard video ads running before or between the selected content video. As the name suggests, these are non-skippable ads and run for fifteen to twenty seconds.

TrueView ads: TrueView ads are considered one of the most popular types of advertisement on YouTube. If used properly, it can be the most cost-effective advertisement on YouTube. There are two types of TrueView ads: in-stream ads and video discovery. The specialty of TrueView ads is that advertisers only have to pay when a consumer engages with the ad in some way.

Sponsored content: One of the most common ways to advertise your product or brand indirectly. You advertise your product by investing in an influential YouTuber to create and post content promoting your product or brand. 

Anyone can become an influential YouTuber with millions of followers. But it is tough to do so when you have just started to create content. To boost views and subscribers initially, users can buy YouTube views or buy YouTube subscribers. These services are provided by companies such as Social Infinity. Sometimes, these companies can also help you buy YouTube livestream views.


In today’s techno-savvy world, marketing must keep up with the digital age. The answer to this is digital marketing. And one of the best ways to advertise your product or brand is to use social media platforms like YouTube and TikTok. 

Both platforms provide different types of advertisements with other goals and motives. It would help if you understood these different types of ads to make a proper marketing strategy and effectively use advertisements on YouTube and TikTok.

Also, novice TikTok users and YouTubers can use Social Infinity to buy YouTube views or buy TikTok views to give them an initial boost. They can also buy YouTube subscribers and TikTok followers from Social Infinity. Social Infinity can also help YouTubers complete the conditions required for monetizing their account.


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